L'instant Taittinger

The Taittinger family are a French family who are famous producers of champagne. Headed by Claude Taittinger (born 1927), a member of the consultative committee of the Banque de France, the Taittinger Group is ranked in the top 250 businesses in France.[citation needed] Its diversified holdings included Champagne Taittinger, Societe du Louvre and Concorde Hotels, whose flagship is the famed Hotel de Crillon on the Place de la Concorde in Paris, France as well as the Loire Valley wine producing firm of Bouvet-Ladubay, and a partnership in Domaine Carneros in California, until it was sold to Starwood Capital in 2005.

Taittinger Champagne founded in 1734, the Taittinger champagne house is based in Reims.


About the Artwork

Taittinger is a French champagne house that originated in Reims in 1734, and now imports its bubbly beverage to more than 120 countries worldwide. This vintage poster, featuring an image of Grace Kelly's regal beauty glimpsed through an equally elegant flute of champagne, was created by Claude Taittinger to launch a 1988 promotional campaign. The advertising industry raised a toast to Taittinger's dramatic, haute couture imagery, popularizing it on magazine covers such as "Vogue," while creating an art form that still resonates with great style and sentimental value.